Focus On Your Ideal Clients

Three arrows in center of bull's-eyeNetting just one recoups your costs.

By Jassen Bowman

The ideal client prospecting campaign is established with the distinct goal of creating a relentless, never-ending effort to literally have 100 percent of these prospects become your client.

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For most firms, this list won’t be that long. It may run from as little as a dozen ideal prospects, to at most a couple hundred.