Communicating CAS to Clients and Prospects

Senior businessman and another businessman talkingShow them what they’ll be missing if they say no.

By Hitendra Patil
Accountaneur: The Entrepreneurial Accountant

When you pitch CAS to your existing clients and new prospects, your communication and messaging changes quite a lot. It is no more packages, hourly rates and standard deliverables mentioned on your website and in your emails, engagement letters and sales brochures/materials.

MORE: 21 Ways to Adjust Your Practice in 2021 | CAS Is, First, a Communication Challenge | Which of Your Existing Clients Are CAS-fit? | The Services That CAS Clients Need | Who’s Afraid of Client Accounting Services? | The Right Mindset for Client Accounting Services
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Communicating CAS to Your Existing Clients

CAS is NOT a sales pitch to your existing clients. It is a value pitch, an upgrade pitch.