Four Reasons Selling Is Hard

Businessman with head in handsBut it doesn’t have to be.

By Martin Bissett
Winning Your First Client

Let’s take a look at the last 16 years of my experience and my research as to where new clients come from in an accounting practice. I don’t think there are going to be too many shocks here.

MORE: If You’re Selling, You’re Doing It Wrong | 8 Questions for Business Success | Why Believing in Yourself Matters | What Partners Don’t Tell You | Don’t Wait for Business to Come to You | Your First Sale Is to YourselfGoProCPA.com

Exclusively for PRO Members.
Log in here or upgrade to PRO today.

What I’ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. This may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.