23 Questions for Mergers of Equals

Five businesspeople shaking hands under office skylightWhat do you want, and who will manage getting there?

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

Mergers of equals or firms close to equal (some call these sideways mergers) are much less common than mergers in which there is a clear survivor. But they do occur.

MORE: 61 Things Buyers Should Explore with Sellers | Why Merging in Smaller Firms Is Fabulous | 13 Reasons to Merge Up | Thinking Merger? First Ask Why.
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There are two reasons that mergers of equals are rare.

First. Mergers of equals are much more difficult to negotiate. In traditional mergers where there is a clear surviving firm, the buyer is in a strong position to dictate the deal terms and governance policies, and the seller respects this.