A client who does not contribute to your bottom line is not a client.
Once your partners are sold on the new pricing philosophy, you will need to communicate it to your clients. There are five ways to get clients to understand and accept the new pricing methods. Each of these methods is discussed below.
MORE: Getting Partners to Accept a New Pricing Philosophy | When to Use 11 Alternative Pricing Methods | Make the Value Curve Work for You | How to Leverage Demand In Your Pricing | Make the Most of Your Marketing Mix
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Believe that clients will accept a new pricing method: If you don’t believe it, you can be sure that your clients won’t either. It is not unusual for physicians, stockbrokers and attorneys to change billing methods. Actually, most of your clients will understand what you are doing if you clearly communicate with them. There is a truism that good client relationships are based on trust. The clients trust that you will do the right thing for them. If they lack this trust, no matter what pricing method you employ, you will have problems with your client.
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