The Four Essentials for Every New Partner

Group of four young professionalsBONUS: A list of 28 core competencies. Which matter to your firm?

By Marc Rosenberg
How to Bring in New Partners

We’ve all heard the names given to various generations of people over the past century. The Lost Generation. The Greatest (WWII) Generation. The Silent Generation. Baby Boomers. Gen X. Millennials. Gen Z. Though I don’t know of any studies on this, I’m sure that every generation of CPA firm ownership has complained bitterly about the younger generation.

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Baby Boomers and Gen Xers love to complain that today’s staff don’t want to be partners. They cite this as a major reason why bringing in new partners is so difficult.