PE, Consolidations to Keep Impacting Accounting Profession

Cash infusions make the recruiting environment more competitive.

By Angie Grissom
The Rosenberg MAP Survey

EDITOR’S NOTE: Every year, the Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country. How do you think the next 12 months will unfold? Also, how would you assess the last 12 months?

I believe competition will continue to increase and firm leaders will continue to make changes regarding business structure. Leaders will continue to innovate their strategies to meet the market demands. Private equity infusions and consolidations will continue at a steady pace, as structures will evolve to align with each individual firm’s leadership goals.

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Firms will continue to place priority on building advisory practices and streamlining operations to increase efficiency and communication. Firm governance structure, clear goals and increased transparency and accountability will be required to remain competitive.

Posted on November 19, 2023

Angie Grissom

About the Author

Angie Grissom serves as president of The Rainmaker Companies and previously served as the director of consulting for The Rainmaker Companies for over ten years. Her role in the firm involves high-level strategy and implementation, curriculum development in The Rainmaker Academy, training, consulting and thought leadership.

She is a co-author of
Bridging the Gap:
Strengthening the Connection between Current and Emerging Leaders in the CPA Profession

The Rainmaker Companies is one of the accounting industry’s leading resource for business development programs and training solutions, focussing solely on the needs of accounting practices and CPA firms. The Rainmaker Companies is also a leading provider of alliance, consulting, and training services exclusively to the accounting profession.

Grissom has been consistently named by Accounting Today Magazine as “one of the Top 100 Most Influential People in Accounting” and listed as a “Top 25 Thought Leader” as well as one of the “40 Under 40” in the Accounting Industry by CPA Practice Advisor. Grissom is a frequent presenter at national and international conferences and a regular contributor in publications. Prior to joining Rainmaker, Angie worked in organizational management, sales, and human resources. She has served as President of the American Society of Women Accountants Music City chapter, a member of the industry group New Horizons, a member of the CPACA Alliance for accounting industry consultants, Association for Accounting Marketing, and the Association for Training and Development.

Angie earned her BS in Business Administration with an emphasis in Marketing and Pre-Law at Middle Tennessee State University and has completed Masters level work with an MBA emphasis. Angie is married with two sons, loves to be active, is a foodie and enjoys travel and photography. She can be reached at Angie.Grissom [at] cpatrendlines.com

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