Daily Archives: February 17, 2026

Merging in a Smaller Firm: 33 Questions to Ask

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Young businesswoman using smartphone and tablet at outdoor cafe

BONUS: a telephone screening form.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

Even though these questions are primarily intended for larger firms to ask smaller firms, some of the questions may be appropriate for the smaller firm to ask larger firms. These are general questions; based on your review of the other firm’s data, you will certainly have specific questions to ask in addition to those below.

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An important goal of these interviews is to get open, honest and brutally candid responses. At most firms, this is virtually impossible if you interview two or more partners together. Only rarely, where two or three partners appear to be “joined at the hip,” is it acceptable to do group interviews.

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Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors

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How to reset pricing, rebuild margins, and stop “helping” clients into bankruptcy.

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The Disruptors
With Liz Farr

Candy Bellau didn’t set out to build a firm that could operate without her. But her hand was forced when her mother became ill.

“I kept dropping the ball at my own company and my team, the long-term members kept picking it up, and slowly but surely, they just absorbed the client work I was doing,” Bellau recalls. 

MORE DISRUPTORS: Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the Firm |  Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don’t Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on ‘Progress,’ Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years |

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Her team at Kramerica Business Solutions not only maintained the business but made it better. “They did things that were so much better, and they looked out for me,” Bellau says.  

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