Randy Johnston: Competing with New Services at Flat Rates

Break out of the compliance commodity trap.

By Randy Johnston
Accounting Firm Operations and Technology Survey

The best firms are offering new services packaged at flat rates.

For example, performing bookkeeping/write-up services for $2,000 to $3,000 per month and including the tax returns, or picking a specialty service or niche and wrapping a set of services around that.

All marketing in these firms has the same focus: READ MORE →

Randy Johnston: How to Think about Your ‘Brand’ for the Web Age[VIDEO]

It's the first step in developing a smart marketing budget.

Randy Johnston, executive vice president of the Hutchinson, Kan.-based Network Management Group Inc., says "think about your branding." And it doesn't need to be expensive. If you're on Facebook or have your own website, you've already taken the first steps.

On technology: He says it's time to go to Windows 7, and he explains why.

RELATED: Randy Johnston: Three Issues Your Firm Can’t Ignore [VIDEO]

Randy Johnston: Three Issues Your Firm Can’t Ignore [VIDEO]

Issue No. 1: Get marketing again.

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Randy Johnston, executive vice president of the Hutchinson, Kan.-based Network Management Group Inc., places "marketing services" at the top of his list of issues for CPA firms, followed by client retention strategies and refreshing outdated technologies.