Here’s what you’re looking for: Art Kuesel

Every year, the 2025 Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country: How do you think the next 12 months will unfold? Trends? Predictions? Other thoughts? Also, how would you assess the last 12 months? Trends? Observations? Struggles?

Staff and partners are ready to move around.

By Art Kuesel
The Rosenberg Survey

The landscape in public accounting will continue to rapidly evolve as more firms merge upstream or take private equity investments. The next several years will see considerable change in our profession as local firms merge with regional and national firms or take private equity money.

MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here.

And, as outsourcing and artificial intelligence continue to establish and take hold, the training, development and recruitment of talent will evolve.
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Another option: new hires who are not accounting majors.

By Art Kuesel
The Rosenberg MAP Survey

EDITOR’S NOTE: Every year, the Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country. How do you think the next 12 months will unfold? Also, how would you assess the last 12 months?

With the market for accounting talent remaining incredibly tight, and the demand for accounting and consulting services remaining relatively strong, I see the opportunity for continued double-digit revenue increases and strong margin growth at most firms. This won’t be without issue as we know how reluctant firms can be about charging what they are worth and increasing fees for current clients!

MORE: ‘Great Shakeup’ in CPA Firms on the Way | AI for Accounting Automation Will Be Significant | Private Equity Leading to Corporate-style CPA Firms | PE, Consolidations to Keep Impacting Accounting Profession | A 40-Hour Workweek Is Feasible | Five Ways Staff Shortages Are Changing Firms Forever | Soft Skills Are Front and Center
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And, the main issue at hand is how firms will continue to service existing clients while at the same time building capacity. Outsourcing and remote talent will continue to be a popular means of maintaining and building capacity.
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Recruiting and capacity remain challenges.

By Art Kuesel
The Rosenberg MAP Survey: National Study of CPA Firm Statistics

Firm leaders will respectfully ask for a day, week or even a month to catch their breath, but will not get it. Running a business today is unlike anything anyone has ever contemplated. The past year brought permanent changes in how our firms operate, and the pace of change will continue. Those awaiting a return to the way things were should strongly reconsider.

MORE: OUTLOOK 2023: Grow Your Own Partners | Authenticity Comes to the Workplace | Private Equity Pumps Up Paychecks | Tech Automation Takes Hold | IRS Hires Will Add Pressures | Look Who’s Making Money Now | Capacity Strategies Drive Change | Top Five Trends | Compensation Gets Creative | The Office Is Over | Accounting Firms Face Up to Private Equity
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Merger activity will continue as staffing challenges strain capacity, internal succession plans can’t be fulfilled, and needed technology investments balloon. The declining talent pipeline of accounting graduates and CPA candidates will require fresh perspective on how we grow and staff our firms in the future.
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