How to Reinvent the Firm for the COVID Age

Look for clients who are open to new relationships.

By Art Kuesel
For The Rosenberg MAP Survey

The pandemic has been a time for all of us to re-think why and how we do what we do.

MORE: Why It’s Time for an Acquisition | Three Ways the Accounting Profession Has Changed | Ramping Up for the Year Ahead
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

It’s time to start fresh. I’d start with a handful of clients who would be open to what a new relationship could look like and start the conversation with different questions, which will allow us to find different answers and ultimately reposition our role as an advisor for success. READ MORE →

Stop Trying to Get ‘Back to Normal’

You’ll be missing opportunities if you do.

By Art Kuesel

The thirst for knowledge about how to manage and lead a firm in difficult times has gone through the roof, as has the focus from important to urgent. Firms took a while to adjust to a fully remote work force, but many of the related challenges such as productivity and team development were met with creative and effective solutions.

MORE: Pandemic Lesson: Innovate Faster | More Complex Work = Higher Fees, Right? | Advisory Services: Real Commitment or Just Talk? | 2021: You’ll Never See ‘Normal’ Again | COVID Brought Us More and Better Client Communication
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

It’s my opinion that several challenges have yet to be tackled, including managing 100 percent remote client engagements effectively, virtual business development and achieving a sustainable and less disruptive approach to “daily” life within the firm. Everyone is dealing with so much change, and it is nearly impossible to plan long-term. We are still very much dealing with urgent issues daily, leaving important ones for another day.
READ MORE →

2020 Outlook: Focus on Business Development

Consider spreading the responsibility.

By Art Kuesel

Few firms have truly unlocked the keys to above-average organic growth. Those that have unlocked the keys display distinct differences from many firms that haven’t.

MORE: 2020 Outlook: Innovate and Anticipate | Balance Advisory and Compliance | Talent Shortage Drags On | Demand Is High | Business Development Goes Borderless | Data Import on the Rise | Becoming the Most Valuable Advisor | Top Three Tips for 2020 Success | Where Do You Want to Be? | Dicey Disruptions | Upstream Mergers | Staffing Gets Creative
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

One is a strong bench of young and up-and-coming partners with above-average potential to contribute to business development. Not only is this a succession planning strategy, it can double as a growth strategy.
READ MORE →

2019: Appetite for Growth Unabated

Hand watering small plant in pot shaped like upward arrowFirms revisit old initiatives with fresh eyes.

By Art Kuesel
The Rosenberg Survey: National Study of CPA Firm Statistics

Business development investment continues to increase for growth-minded firms. There’s significant demand for traditional business development training and coaching for individuals at all levels.

MORE FROM THE MAP SURVEY: 2019: Doing More With Less | 2019: The Biggest Tech Changes Yet | 2019: Three New Trends to Watch | 2019: Client Service Moves to Fore | 2019: Shifts in Hiring & Office Space | 2019: Firms Grapple with Change
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

A handful of firms are pursuing non-traditional business development efforts such as converting a client service professional (partner, manager or supervisor) to part-time or even full-time business development.

READ MORE →

Putting Big-Firm Growth Strategies to Work at Small Local Firms

Forked rural road in forestBalancing hi-tech with hi-touch to remain the essential advisor.

By Art Kuesel
Rosenberg MAP Survey

Increases in needs for revenue growth and people development to fulfill succession plans are fueling several macro-trends led by small, local firms.

MORE FROM THE MAP SURVEY: Technology Evolving Faster Than Accounting Firms | Will Staffing Challenges Change the Definition of Partner? | Firms Focus on Profitable Growth, True Leadership | Technology Playing Center Stage in CPA Profession
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

First, smaller local firms are adopting robust organic growth strategies once only reserved for large local, regional or national firms. Early indications suggest that these plans have begun to deliver expected organic results, though not enough to solve the problem. So, additional resources, additional strategies are under consideration to fuel growth.

READ MORE →