How to Improve Your Mobile SEO

Businessman using smartphone while waiting at a subway stationSome people will never see your site on a larger screen.

By Becky Livingston
The Accountant’s Social Media Handbook

There are many ways to test your website for mobile readiness. Simply search for “mobile SEO testing tools” to find several free ones you can leverage immediately, like this one from Google: https://search.google.com/test/mobile-friendly

MORE: Why Tracking URLs Are So Important | Crafting Effective Landing Pages | How to Research Keywords | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Enter your domain URL and any page within the site you want to test (this is really good for landing pages you’re using to draw in leads). The analysis will begin immediately, for that page only, not the whole site.
READ MORE →

Why Tracking URLs Are So Important

"Good vs. evil in technology" illustration using laptops4 specific benefits.

By Becky Livingston
The Accountant’s Social Media Handbook

If you’re creating content and sharing it anywhere online, consider using a URL tracking code to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics.

MORE: Crafting Effective Landing Pages | How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

First, let’s use a URL builder.
READ MORE →

Crafting Effective Landing Pages

Businesswoman typing on tabletPlus specific tips for images.

By Becky Livingston
The Accountant’s Social Media Handbook

Landing pages are specific pages on your website meant to cause the visitor to complete an action before getting something from you, e.g., contact us pages, tax services request more information pages, sign up for the firm’s newsletter pages, and more.

MORE: How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

As with other pages on your site, SEO is critical for search engines to index these particular pages and to help searchers find what you’re offering.
READ MORE →

How to Research Keywords

Group of figures stands on target symbol while other groups stand elsewhereThe pros’ preferred method and a “cheater” way you may prefer.

By Becky Livingston
The Accountant’s Social Media Handbook

Without the right keywords on your site, searchers, clients and leads will have a hard time finding you.

MORE: What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Without research, how are you certain you’re using the right keyword phrases to get on your target market’s radar?
READ MORE →

What Goes Into a Buyer Persona?

"Target market" illustration with arrow and bull's eyeSpending some time up front will save you both time and money.

By Becky Livingston
The Accountant’s Social Media Handbook

Before conducting any research, it’s important to know who your target market is.

MORE: 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

When I teach workshops and I ask attendees who their target market is, I often get in return, “Everyone!”

That’s impossible. If you have a product that applies to every person in the world, at any age, it must be pretty important … like breathing.
READ MORE →