ADVISORY & CONSULTING

Help Clients Envision Their Future Selves

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Businessman sitting on cloud

Ask the “best hopes” question.

By Rory Henry
The Holistic Guide to Wealth Management

When helping clients plan for retirement, exit their businesses or reach other major financial goals, we tend to default to the numbers. Financial projections, spending needs, drawdown rates and risk tolerance are great navigational aids, but as Lewis Carroll wrote in “Alice in Wonderland,” “If you don’t know where you’re going any road will take you there.” However, a new approach is showing that getting in tune with our future selves is one of the best ways for clients and their advisors to plan for retirement.

MORE: How to Use Values-Based Financial Planning | Life Planning: Going Beyond the Financials | Understand Clients’ Relationship with Money | From Services to Experiences to Transformations | How Behavioral Finance Works | Priority No. 1: Your Mental and Physical Health | Trust Is the Primary Ingredient | How to Prepare Your Clients’ Kids for Their Inheritance | Quantifying the Value of an Advisor | Raise Your Rates to Change Your Clientele | How WealthTech Is Reshaping the Future of Holistic Advice | Profile of a Modern Firm: Putting the Vision into Practice | Tsunami of M&A, PE Is Disrupting the Accounting Profession | Introducing You to a Fulfilling Return on Relationships
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As a result, we must continually adjust our goals, including retirement planning, and that comes by getting well acquainted with our “future selves,” according to UCLA Professor Hal Hershfield. He said that while it’s important for you to consider the goals for yourself when it comes to money and saving, it’s just as important to think carefully about the goals you have for your future self long after you have stopped earning an income.
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Why Advisory Is Broken. And What Comes Next

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It starts with a conversation. 

By Eric Eager
10X Advisory

For years, advisory services have been positioned as the future of the CPA profession. Conferences are filled with “moving up the value chain” sessions, and firm leaders are under growing pressure to make the shift. But here’s the hard truth: most firms are still trying to deliver tomorrow’s services using yesterday’s methods.

MORE Client Accounting Services here | MORE Tech and Fintech here | MORE:  Steven Ladd: Start Advisory with Empathy | Woodard: Move Past Reports; Deliver Results | Advisory-CAS Ascending: What Research Reveals About the Future

Long discovery meetings. Manual analysis. Generic PowerPoint decks. Pricing models built on billable hours instead of business outcomes. These are the hallmarks of the old world of advisory—time-intensive, inconsistent, and hard to scale.

And they simply don’t hold up anymore. Today’s business owners are moving faster, expecting more, and looking to their advisors for real-time, relevant, and actionable guidance. But most firms are still operating with a rearview mirror—offering valuable insights that often arrive too late to act.

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Erin Pohan: How to Help Your Clients Understand Accounting | The Disruptors

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Connect with your clients: “You’re an entrepreneur, I’m an entrepreneur.”

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil


The Disruptors
With Liz Farr

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Erin Pohan’s firm, Upkeeping, is on a mission “to make accounting relevant and understandable” to all its clients. Pohan describes Upkeeping as “a tax-ready firm” that does everything but tax prep, which they hand off to the clients’ tax professionals. But their hand-off doesn’t stop with providing the tax pro with the information needed for the tax return.

MORE Liz Farr | CPA Trendlines Streaming Network

“We don’t believe in just handing pieces of paper over to our clients and letting them run with it,” she explains. “We do work with them throughout the year. We do our client calls where we’re explaining the numbers and the stories behind the numbers, especially, and making sure that they feel equipped and empowered to understand their business finances.”

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Understand Clients’ Relationship with Money

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Businessman tightly holding briefcase with dollar sign on it

Start with which of four “money scripts” they follow.

By Rory Henry
The Holistic Guide to Wealth Management

Joy Lere Psy.D., licensed clinical psychologist and co-founder of Shaping Wealth, a learning platform transforming the human experience of money, told me on my podcast that she was amazed by how often money was the cause of her clients’ anxiety and unhappiness. Research confirms this phenomenon.

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According to the American Psychological Association (APA), money has consistently topped Americans’ list of stressors ever since the first Stress in America survey was conducted in 2007. According to the APA:

  • 72 percent of adults report feeling stressed about money at least some of the time
  • 22 percent reported feeling “extreme stress” about money at some point during the past month
  • 26 percent of adults report feeling stressed about money most or all of the time

It shouldn’t be this way and this is where financial advisors can be a huge help.
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