LEADERSHIP

Three Ways to Measure Your Team’s Effectiveness

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illustration with three thermometers

They have to work in harmony.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

Once you’ve systemized the processes for your accounting team, it’s important to evaluate the effectiveness of your process on a regular basis. You want to be aware of what’s working well and what’s not. You also want to continually be improving upon your services over time

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There are three things you can specifically monitor when it comes to the effectiveness of your team, as shown in the illustration above.
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The Fastest Way to Lose Talent Is “Dick Leadership” | ARC

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Label intent, clarify tone and choose the right channel so feedback lands as coaching, not conflict.

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Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

Build a 7-figure firm in just 4 hours a week!

Leaders in accounting do not need to choose between being “nice” and being effective.

In this ARC episode, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, make the case that the best bosses aim for something tougher — kindness with clarity.

The conversation starts with a story familiar to anyone who has ever hovered over the “Send” button on a difficult message.

MORE Accounting ARC: Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC 

Mason, founder and CEO of High Rock Accounting, recalls proposing a conference talk with a deliberately provocative title — a reminder that most professionals feel the tension between holding the line and keeping the peace. The point, she says, is not to sanitize reality. It is to learn how to hold people accountable without turning it into a personal attack.

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Visibility Is the New Accounting Authority | Accounting Voices

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Reputation now grows through clarity and communication, not tenure.

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Build a 7-figure firm in just 4 hours a week!

Accounting Voices
With Rob Brown

After two episodes dissecting the Big Four’s AI arms race, the final chapter of the mini-series turns the lens inward. This episode of Accounting Voices makes the case that staying competitive in an automated profession has less to do with budgets and bots — and everything to do with judgment, visibility, and trust.

AI has changed what clients and employers value. Hours and output no longer differentiate. Clarity, confidence, and credibility do.

In accounting, reputation once followed hierarchy. Today, it follows visibility.

When a client, prospect, or employer searches your name, they are not just checking credentials. They are looking for proof of thinking. Insight. Perspective. Signals that you understand what the numbers mean — and when they should be questioned.

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Jan Lewis: Workforce Development Is the Next Imperative | Gear Up For Growth

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Training and growth—not just recruitment—will determine the profession’s future.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

When Jan Lewis, vice chair of the American Institute of CPAs (AICPA), says, “The world is a complicated place, and who better than a CPA to help cut through the noise?” she’s not offering a slogan. She’s issuing a call to action.

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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In a wide-ranging and refreshingly candid conversation with host Jean Caragher on Gear Up for Growth, Lewis makes the case that this moment—right now—is one of the most consequential and opportunity-rich periods the CPA profession has ever faced.

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Oliver: Build a Biz that Runs Without You | The Disruptors

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“They get a check every month, and they don’t have to do any work.”

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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The Disruptors
With Liz Farr

Blake Oliver noticed a consistent pattern with firm owners. “The hardest part for them, it seems, just based on my conversations, is getting started and then building that initial team, creating that firm from scratch, going from zero to something is really, really, really difficult,” he explains.  

That “hardest part” echoes his own experience. 

MORE STREAMING:MORE STREAMING: Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the Firm |  Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don’t Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on ‘Progress,’ Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years |

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Before he became known to the accounting world as the co-host of the Accounting Podcast and founder of Earmark, Oliver had his own firm. “I spent five years building a firm from scratch…going from zero to a million dollars in revenue in five years,” he says. Because he was largely figuring it out on his own, the process was far harder than it needed to be.  

His new book, “Building a Sustainable Firm: Strategies for the Modern Accounting Practice,” distils the lessons he learned from talking to firm owners and from his own experiences into a blueprint for creating an accounting business that supports your team, your clients, and your own life.

“If you’re going to take the leap to go start your own firm…you should have something that you’re happy with at the end,” he explains.   

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