SURVEYS & RESEARCH
Clients Demand Niche Know-How, and They’re Willing to Pay for It
Expertise is the new table stakes.
Brands matter: Clients rely on business or personal referrals to find their accountants.
By Rick Telberg
CPA Trendlines Research
U.S. business clients are willing to pay up to 25 percent more for specialized accounting services — and many are making niche expertise a non-negotiable.
MORE in Client Service Opportunities and in Advisory and Consulting, and
A TaxDome-commissioned survey of 353 small- and mid-sized business executives and owners across industries finds that as companies grow, they leave generalists behind in favor of firms that understand their vertical, speak their language and solve the high-stakes problems that come with scale.
Once they go niche, they rarely return.
CPA Pricing Power Falters as Salaries March Upward
The tax and accounting sector shows signs of accelerating change.

By CPA Trendlines
Salaries at CPA firms are entering their second year of marked year-over-year gains, even as billing rate increases remain few and far between, according to a new analysis by CPA Trendlines.
MORE: Most Tax and Accounting Firms Are Relying on Pay Raises in a Losing Battle for Talent | Higher Wages, Fewer Jobs: A New Era for CPA Staffing | Struggling to Keep Up with Market Salaries? |
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An industry that once seemed stable and predictable is now anything but. Some can call it a transformation. For others, it’s a massive dislocation.
Overcome Health, Wealth and Stealth Challenges

Why we need them.
By Martin Bissett
Passport to Partnership
Now we move on to our sixth “C” in the passport to partnership – challenges.
Again the heading has more than a single application, which we’ll explore here.
MORE by Martin Bissett
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Ultimately, the partners interviewed in our research broke “challenges” down into two key areas:
- The ability for a manager to pull the firm out of the mire when there’s a problem
- The ability for a manager to pull the client out of the mire when there’s a problem
What Empowerment Can Do for Your Team

Unlock intellect and innovation.
By Alan Anderson, CPA
Transforming Audit for the Future
“If you’re afraid to fail, then you’re probably going to fail.” – Kobe Bryant
I do a lot of work with firms to help them improve their project management, where everything is color-coded as red, green or yellow, depending on how the project is going. Frequently what I initially see is that everything is green for weeks on end, but still no nearer completion.
MORE by Alan Anderson | Ask the CPA Trendlines AI Chatbot about Transforming Audit for the Future
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My instinct tells me that those projects that were green four weeks ago really weren’t green then. But out of fear of retribution, the staff were all afraid to tell the partner that something wasn’t going as well as expected. It takes about three to four weeks before people start being sincere about the job status.
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