SOCIAL MEDIA

Marketing for Mobile

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Becky Livingston: The more precisely you state your goal, the more likely you are to end up where you want to be.Best practices for reaching people on the go, including goal setting, advertising, tailoring ads and KPIs.

By Becky Livingston
The Accountant’s Social Media Handbook

With the rapid increase in mobile use, it can be challenging for CPA firm owners to reach their audience.

MORE ON SOCIAL MEDIA: How to Use Social Media Analytics | What ‘Social Sentiment’ Is and Why You Should Care | What a ‘Community Manager’ Does | How to Build a Strong Landing Page for an Accounting Firm | How to Set Up a Social Media Plan | DIY Design for Social Media | Tailor Content to Social Media Platform | How to Track Who’s Clicking Your Links | Which Social Media Should You Use? | How Social Media Works with Accountants’ Top 5 Marketing Goals
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The first step any firm needs to take is to make sure their website is mobile-ready and responsive. In doing so, your search on mobile will be easier to find and will state it’s a “mobile-friendly” site, which encourages mobile and tablet searchers to click.
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What ‘Social Sentiment’ Is and Why You Should Care

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Figure looking at buttons labeled "bad" and "good"Plus some reminders about community management.

By Becky Livingston
The Accountant’s Social Media Handbook

Sentiment adds important context to social conversations. Without it, measurement of mentions alone could be misleading.

MORE ON SOCIAL MEDIA: What a ‘Community Manager’ Does | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Write Headlines Worth Sharing | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

If you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. After all, more mentions = more people talking about the product.
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Target Content to Consumers, Not Industry

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Dart on a target on a mobile phoneContent is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM:Narrow Your Social Focus | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

When you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

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How to Listen on Social Media

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Man's hands holding tabletPlus 5 top free tools.

By Becky Livingston

Community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.

MORE ON SOCIAL MEDIA: What Someone Else’s Influence Means to You | What a ‘Community Manager’ Does | How to Build a Strong Landing Page for an Accounting Firm | How to Set Up a Social Media Plan | DIY Design for Social Media | Tailor Content to Social Media Platform | How to Track Who’s Clicking Your Links | Which Social Media Should You Use? | How Social Media Works with Accountants’ Top 5 Marketing Goals
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

It’s important – and helpful – to conduct social listening to:
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