VIRTUAL CFO

You, a Virtual CFO? Why Not?

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Accountants are perfect for the role and CAS helps drive up the demand.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

Tom, a CPA, has always been a curious person. For over 15 years, his tax “practice” was doing well. During the tax season, he had no time to think. But, oblivious to himself, with each tax return, he was depositing new questions in his subconscious.

He is now a shared CFO of 12 companies. But he took up the CFO work accidentally.

How?

MORE: Who Is Ready for Client Accounting Services? | Wants? Needs? CAS Helps Fill Both | Automation Can Be Exciting in Client Accounting Services | Eight Steps for Better Client Accounting Services | Do You Have the Client Accounting Services Mindset? | Four Ingredients to Your CAS ‘Why’ | CAS Clients Are ‘Stickier’
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Tom believed that it was his thinking power – armed with the CPA education, years of experience, and knowing which tools to use effectively to produce the impeccable tax returns – that could help him make a meaningful positive difference to clients’ businesses, and hence lives.
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Steve Rosvold: What Makes the Best CFOs? | Accounting Influencers

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Move from being just an accountant to a successful finance leader using these four pillars of success.

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Accounting Influencers
with Rob Brown

Rob Brown and Steve Rosvold discuss whether accountants and CPAs make the best CFOs, CFO.University, and the four competencies of top financial professionals.

More Accounting Influencers with Rob Brown here

Steve Rosvold is the Founder of CFO.University, a professional development platform for finance leaders. He spent 20 years leading corporate finance teams honing his ability to drive change, improve profitability and ensure long-term financial health for businesses before creating an advisory practice that grew into CFO.University.

Jody Grunden: Be Different. Make More Money

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Prove the naysayers wrong.

This video is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members. The podcast version becomes available in a few days everywhere you get your podcasts.

The Disruptors
With Liz Farr

In 2013, Jody Grunden’s firm, Summit Virtual CFO, became one of the first financial firms in the world to go fully remote. At the same time, they narrowed their focus to creative agencies. Those two changes, combined with a weekly subscription pricing model they’ve been using since 2007, resulted in a “hockey slope type ramp up.”

JODY GRUNDEN, PART 2 of 2: See Part 1, June 20 – Jody Grunden: Subscription Pricing Is a Game Changer

MORE PODCASTS and VIDEOS: Dawn Brolin Says Grow Your Firm by Shrinking It | Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You’ll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow |

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Since then, they’ve been doubling in size every three years, reaching $10 million in revenue by 2022 while maintaining a profit margin of 10-25%. They also ditched the suits and ties back in 2004 and “decided to go against the norm…it really changed the way that people thought about accounting,” Grunden says. He is the author of the best-selling Building the Virtual CFO Firm in the Cloud.

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Jody Grunden: Subscription Pricing Is a Game Changer

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Get rid of the noise of hourly billing and create value.

This video is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members. The podcast version becomes available in a few days everywhere you get your podcasts.

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

The Disruptors
Part 1 of a two-part episode.
With Liz Farr

For over a decade, Jody Grunden, CPA, has been doing things that many firms are just now discovering. Summit Virtual CFO (now part of Anders) offers weekly subscription-based pricing as a fully remote firm, and their main offering is virtual CFO services or, in today’s parlance, CAS 2.0 services. He’s also the one you might spot at accounting conferences in his signature Tommy Bahama shirts instead of a suit and tie, not quite what you might expect from the leader of a $10 million firm.

JODY GRUNDEN, COMING IN PART 2, June 27: Be different. Make More Money
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Grunden, the partner and co-founder of Summit Virtual CFO, got his start as a thought leader and virtual CFO (as well as his signature wardrobe) when he was invited to speak at a conference in New Orleans. At the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. He is the author of the best-selling Building the Virtual CFO Firm in the Cloud.

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