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Stay Employable in the Age of AI | Accounting Influencers

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Plus, get 20 key takeaways, including life after layoffs.

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Accounting Influencers
With Rob Brown

As technology transforms the accounting profession, jobs are being redefined—or eliminated altogether. In this episode of Accounting Influencers, host Rob Brown unpacks the wave of layoffs sweeping through the Big Four and leading software providers and what it means for the future of accounting careers.

Layoffs at PwC, EY, Deloitte, KPMG, and Intuit are a wake-up call. These aren’t just belt-tightening moves—they’re signs of a larger shift driven by AI and automation. PwC cut 1,500 jobs in May, EY let go of over 1,400 employees, and Deloitte laid off “an unspecified number.” Meanwhile, Intuit laid off 1,800 employees to invest more heavily in AI.

As Brown puts it: “This isn’t just about cutting costs. These firms are pivoting to hire people who can drive tech-enabled growth.” The message is clear: jobs are disappearing, but new ones are emerging—for those with the right skills.

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Yasso: From Wall Street to Main Street | The Disruptors

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Your real ROI comes from relationships, not spreadsheets.

 

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The Disruptors
With Liz Farr

Martha Yasso didn’t just balance billion-dollar books — she watched businesses crumble under them.

CPA TRENDLINES CELEBRATES: The 100th Episode of The Disruptors

MORE STREAMING: Jackie Meyer: Tax Plans in 90 Seconds? Believe It  | Erica Goode: Build a $200K Firm in 15hrs/Week | Randy Crabtree: Live at the Intersection of Passion & Skill |McClelland and Telka: Women Ready to Rewrite the Rules of Accounting | Jacob Schroeder: AI Won’t Replace Accountants—But It Will Reveal Who’s Replaceable | Ditching Corporate America: The Bold Story Behind PBS Accounting’s Rapid Rise | Jean Zick: Happy Team = Happy Clients | Breslin & Greathead: Be a Client Advocate | Dominic Piscopo: Clear Pay=Bargaining Power | Debbie Kilsheimer: Stop Thinking Small |

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She began her career in the high-octane world of junk bonds on Wall Street, where she relished the analytical challenges of cash flow modeling. But what initially felt like powerful work soon turned emotionally draining. “I was ripping apart companies and watching it happen in real time,” she says. “It was exhausting and depressing.”

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Crosby, Johnston: A Human-First, Tech-Forward Future | Holistic Guide to Wealth Management

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Research shows that money activates more areas of the brain than sex, death, politics, or religion.

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By Rory Henry CFP®, BFA™
For CPA Trendlines

A recent McKinsey study found that the demand for holistic financial advice increased 60% from 2018 to 2023. Meanwhile, another McKinsey study projected a shortage of 100,000 financial advisors by 2034. That gap is leaving a massive opportunity for CPAs to step up as holistic advisors. 

MORE Rory Henry and The Holistic Guide to Wealth Management

BUY the Holistic Guide to Wealth Management

A recent Holistic Guide to Wealth Management book panel discussion with two industry luminaries showed that CPAs who are in the best position to thrive as holistic advisors are those who use technology to deliver deeper planning and relationship-driven advice. 

“Traditional econometric models were all predicated on this idea that people were rational,” notes psychologist, author, and behavioral finance expert, Dr. Daniel Crosby. “What we actually know is that it is perhaps least true of us when it comes to money.”  

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Hooda: Model a 7-Figure Firm in 10 Hrs/Week | The Concierge CPA

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Build a business that runs itself.

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The Concierge CPA
With Jackie Meyer
For CPA Trendlines

When Concierge CPA host Jackie Meyer met UK-based accountant Reza Hooda at GrowCon, they quickly realized they were professional doppelgängers.

Both transitioned from traditional tax firms to leading-edge advisory businesses. Both created proprietary pricing models. Both teach accountants how to reclaim their time, value, and purpose.

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But Hooda’s journey is one every accountant needs to hear: the story of how he walked away from PwC, bought a traditional firm from his father-in-law at the worst possible economic moment (2008’s global financial crisis), and slowly rebuilt it—from paper files and printed emails to seven-figure advisory success, working less than 10 hours a week.

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