Today's Features
Cornerstone

Gen AI in Accounting: Epic Transformation, or Overheated Hype?

Cornerstone Report: Artificial Intelligence 2025

Accountants embrace AI. via Moss Adams

By CPA Trendlines Research

MORE CPA Trendlines: Cornerstone Research Reports
SEE THE LATEST on Artificial Intelligence
MORE CPA Trendlines AI: AI Will Steal Your Job and That’s a Good Thing | AI Displacing More Jobs in Banking Than Other Sectors | A.I. Automation Tools for Tax, Accounting, and Finance Professionals |  AI’s Role in Modern Accounting | AI Named the Highest-Paying In-Demand Tech Skill for 2024 | ChatGPT Is Getting Humanlike Memory | How to Use ChatGPT to Create Images | How to Leverage ChatGPT During This Crazy Tax Season |

Insights and Implications

I. At a Glance

  • Impact: Gauging the influence of Generative AI on the accounting industry.
  • Consequences: The new shape of accounting practices.
  • Strategies: For accounting firms, regulatory bodies, and educational institutions.

READ MORE →

ACCOUNTING INFLUENCERS

Panel: Radical Changes Coming in Pay and AI | Accounting Influencers

It’s time to abandon outdated models and rethink everything.

Sponsored by “Holistic Guide to Wealth Management” by Rory Henry, CFP, BFA  – See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

Accounting Influencers
with Rob Brown

The accounting profession is standing at a critical juncture. In a powerhouse panel for the Accounting Influencers Podcast, three industry leaders—David Osborne, CEO of Conga and former Caseware chief; Tom Hood, EVP of Business Engagement and Growth at the AICPA; and Katie Thomas, owner and founder of Leaders Online—called for a radical reimagining of how the profession recruits, retains, and empowers talent.

Hood doesn’t mince words. “Technology has always been the biggest driver of change in our profession,” he says, pointing to generative AI as both a threat and a massive opportunity. Yet, he warns, “We’re hearing parents tell students not to go into accounting because it’s going away. I actually happen to think the exact opposite.”

READ MORE →

GROWTH STRATEGIES

Niche Down to Scale Up

woman holding eyeglasses and looking at laptop screen

How to find your ideal client.

By Jackie Meyer

Trying to be everything to everyone is a recipe for burnout and mediocrity. That’s why one of the fastest ways to scale up your practice is to niche down and find your ideal client profile (ICP). It might feel counterintuitive to narrow your focus, but trust me, specialization is powerful.

MORE: How to Define Your Vision | How I Became an Accidental Entrepreneur | Build a Seven-Figure Firm in Four Hours a Week
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

The Fear of Missing Out (FOMO)

Before we dive in, let’s address the elephant in the room: the fear that by niching, you’ll lose opportunities. Many advisors hesitate to niche down because they worry, “What if I turn away someone and regret it? What if I limit my opportunities and my phone stops ringing?” It’s a valid emotional concern, but let’s bust the myth:

  • Serving everyone dilutes your expertise and makes it harder to stand out.

READ MORE →

CLIENT ACCOUNTING SERVICES

How CAS Boosts Profitability

Use pricing strategies to your advantage.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

Pricing your services correctly to ensure reasonable profitability is a major decision you will take in your client accounting services practice.

MORE by Hitendra Patil
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

The accounting profession’s largest CAS survey results revealed how CAS firms price their CAS offering:

  • The topmost method of pricing the CAS offering is fixed/flat fee, used by 41 percent of the respondents.
  • The next common method of pricing CAS is “mixed method of pricing” (a mix of hourly, fixed and value pricing), charged by 36 percent of respondents.
  • Hourly billing method is used by 33 percent of respondents.
  • About 28 percent of respondents use value pricing as the method for CAS pricing.

READ MORE →

CLIENT SERVICE OPPORTUNITIES

Mitchell Reno: CX as a Growth Driver | Gear Up For Growth

Firms with client experience programs see 19% higher growth rates, according to ClearlyRated study. 
Originally published Nov. 8, 2024.
Sponsored by “Radical Pricing: How to Optimize Profits, Delight Clients, and Build a Top-Value Firm” by Jody Padar, CPA – See Today’s Special Offer

Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

Creating a truly differentiated client experience can be the key to standing out in a profession defined by trust, service, and technical excellence. That’s the message from Mitchell Reno, director of client experience at Rehmann, in this episode of Gear Up for Growth, hosted by Jean Caragher, president of Capstone Marketing.
Gear Up for Growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. More Gear Up for Growth every Friday here.|  More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here
Drawing on more than two decades of marketing and advisory experience—including 14 years as Rehmann’s chief marketing and sales officer—Reno discusses how client experience, when strategically engineered, becomes not only a competitive differentiator but a catalyst for firm-wide growth and innovation.

READ MORE →