Today's Features
MARKETING & SALES

Ten Tax Issues That Add New Revenue

Plus four “how much” questions you can put numbers to.

By Ed Mendlowitz
How to Build a Stronger Tax Practice

As you see each tax prep client you should keep a list of additional services you can offer them. Also, continue this list when you review each return.

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I prepare a list of follow-up items during a tax season on my Microsoft Outlook task list. These items are entered as the issue or idea arises. It is simple, quick and very satisfying. The next job will be to make the time to follow up with the client, and do your “good deed.”
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ADVISORY & CONSULTING

Only Timely Advice Has Value

Meditative businessman is pondering time management while surrounded by alarm clocks

Four key elements for implementation.

By Hitendra Patil

Good-fit clients who hire professional accountants usually expect more than just basic bookkeeping or tax preparation. They seek deeper, more strategic value.

What they truly value is advice that is specific, insightful and actionable, which helps them:

  • Make better business decisions
  • Reduce financial risks
  • Grow with confidence

MORE by Hitendra Patil
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However, even the most brilliant advice can become irrelevant if it comes too late. More than the brilliance of the advice, the value of advice is often judged by its timing. In the world of advisory, insight delivered too late might as well not be delivered at all.
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GROWTH STRATEGIES

Find the Right Advisory Opportunities Faster

Leading firms move from fishing to targeted.

By Eric Eager
10X Advisory

Most CPA firms trying to grow advisory services fall into the same trap: they go fishing.

They cast a wide net – checking in with clients, holding open-ended discovery meetings and hoping something useful comes up. This manual, relationship-driven approach can work, but it’s painfully slow, hard to scale and hit-or-miss in identifying who actually needs help now.

MORE by Eric Eager
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The intent is good. But in a world moving faster than ever, it’s no longer enough to wait for clients to reveal their needs. The firms that are winning aren’t just listening better – they’re looking smarter.
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PRO Member Exclusive

Give Your Leaders Time to Lead

people gathering in the shape of an arrowPut the right people in the right seats. You might have to create some seats.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

As our team was growing and we reached over 30 team members, we recognized the need to establish a formal leadership team. When we were smaller, it worked fine for Adam and me to be the primary decision makers, but as our client base and workload grew, we realized we would become a bottleneck and slow things down.

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At that point, we made a conscious effort to transition our daily tasks and client responsibilities to other team members so we could remove ourselves from the weeds and focus on the higher-level view of the company.
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