Today's Features

Geof Brown: Rethink Everything | Gear Up for Growth

Illinois CPA Society CEO lays out the three big challenges.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

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“What got you to this point is not going to be what gets your firm to its next major milestone,” says Geoffrey Brown, president and CEO of the Illinois CPA Society.

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network here

“Be flexible. Be nimble,” he tells Jean Caragher in this episode of Gear Up for Growth. “Surround yourself with the right people and take advantage of opportunities that help you lead into the future.”  READ MORE →

Bissett Bullet: Why Do You Do What You Do?

Today’s Bissett Bullet: “In accounting, our impact on businesses, lives and futures is substantial. We need to pull people into that knowledge to attract them.”

By Martin Bissett

If I were to visit your website today, how many stories would I find about how you helped businesses? Really? That many? That’s what I thought. We need to communicate the “why” of what we do far more than the “what” of what we do.

Today’s To-Do:

Take a look at your website today. How many client stories can be found on it? For many firms this is zero. Look to improve that by one, today.

See more Bissett Bullets here

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Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | ARC

MVP culture, investor pressure, and marketing—not product quality—often decide winners. 

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The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting ARC
With Liz Mason and Byron Patrick
Center for Accounting Transformation

The accounting technology market looks crowded from the outside. New tools launch every month. Conference expo halls overflow with promise. And artificial intelligence is accelerating everything. 

But beneath that surface, the economics of building accounting technology tell a more complicated story—one shaped as much by venture capital and sales pressure as by innovation itself. 

MORE Accounting ARC: Recognize When You Need to Recharge Before You Burn OutValuing More Than the Balance Sheet | Accounting’s “Untalked-About” FrontierWhy Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps NowReturn Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a MegaphoneBaker: Interpreting Pricing PsychologyDon’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC 

In the latest episode of Accounting ARC, Byron Patrick, CPA.CITP, and Liz Mason, CPA, step back to examine how the industry got here—and where it is likely headed next. 

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PE Wars: Top CPA Platforms Battle for Supremacy

After hundreds of deals, the data show a gravitational pull toward a handful of buyers now driving the profession’s future.

CPA Trendlines PE Deal Tracker: Mega-aggregators dominate the money flow as the race tightens between Ascend, Aprio, Crete, Eisner and Ryan.

By CPA Trendlines Research

The frantic pace of deal-making in March has officially transitioned the accounting industry from a “consolidation phase” into a “platform war.”

As the first quarter concludes, the narrative is no longer just about who is buying whom, but about which investment philosophy—and which technology stack—will dominate the next decade.

The conventional narrative about private equity in accounting says capital is flooding in, the profession is democratizing, and every CPA firm in America can access institutional money for the first time. But the cold, hard data tells a different story.

MORE in Private Equity | Alan Whitman Plants a Flag in the Private Equity Landscape | The PE Takeover: Audit Problem? What Audit Problem? | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Why the Next Big CPA Firms Won’t Look Like CPA Firms

Of the 427 transactions logged in the CPA Trendlines PE-CPA Deal Tracker™ since 2016, more than 200 — nearly half — are concentrated in just 10 platforms. That challenges the notion of a market open to all.

The idea that PE would spread evenly across hundreds of firms, like a broad revolution, is, in the actual deal flow, a rapid gravitational implosion around a handful of mega-aggregators that are vacuuming up firms faster than the rest of the market combined. The acceleration curve alone should unsettle anyone clinging to the idea that this market is still nascent. READ MORE →