2026 outlook

Outlook 2026: NATP Shows Tax Prep Prices Surging and Diverging

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Experience, complexity, and scarcity redefine the market

Volume and consulting drive growth: Of the 48% of firms reporting advances, 78% credit more business and 54% credit higher-grade services. Source: NATP

By CPA Trendlines

Tax preparation is getting markedly more expensive in 2026, and not in the slow, incremental way many firms have long assumed they can explain away.

In a widely used pricing model, the National Association of Tax Professionals reports the average base charge for a Form 1040 with Schedules is $236, up from a 2024 average of $162 reported in the same study series. That’s a 45.7% nominal increase in two years for the profession’s signature product, before a single schedule, state filing, or complexity premium is added.

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MORE TAX and PRICING

The U.S. tax preparation market is not merely more expensive.  It is increasingly stratified, with pricing that clearly distinguishes between complex professional work and the lower tiers of retail and do-it-yourself alternatives.

Across multiple independent pricing measures, certified public accountants and credentialed tax professionals command fees that are substantially higher than the base costs advertised by major retail chains, software platforms, and dwindling government-sponsored free filing options. The result is a world of tax preparation pricing that reflects not only the complexity of engagement but also client expectations, risk management, service delivery models, and clear segmentation of value. READ MORE →

Outlook 2026: AI, Not Layoffs, Powers PE Valuations

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How CPAs are using AI to boost EBITDA multiples.

Ilya and Victor Radzinski, TaxDome co-founders

By CPA Trendlines

Private equity investors are paying higher prices for CPA firms that deploy artificial intelligence to expand capacity, deepen professional benches, and systematize growth—rather than cut headcount.

MORE TaxDome | MORE Private Equity

“If AI were about to replace accountants and advisors, private equity wouldn’t be pouring billions into the sector,” TaxDome founders Ilya and Victor Radzinsky say in a public letter to stakeholders.

As dealmaking accelerates into 2026, the shift helps explain why valuation multiples for accounting firms continue to rise even as automation spreads through tax, audit, and advisory workflows. Private equity sponsors and strategic consolidators have completed hundreds of acquisitions of CPA firms since 2020, often at valuation multiples that would have been rare a decade ago.

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Small Firms May Have the Biggest Advantage in 2026 | ARC

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Less legacy infrastructure could mean faster adoption and outsized opportunity.

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Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

Build a 7-figure firm in just 4 hours a week!

In their New Year’s episode, the hosts of Accounting ARC do something many industry commentators avoid: they revisit last year’s predictions, mark what proved accurate, and adjust what did not. Donny Shimamoto, CPA.CITP, CGMA — founder and managing director of IntrapriseTechKnowlogies and founder and inspiration architect of the Center for Accounting Transformation— joins Liz Mason, CPA, CEO and founder of High Rock Accounting, and Byron Patrick, CPA.CITP, CGMA, senior product manager for Karbon, and co-founder and educator for TB Academy, to grade last year’s predictions and discuss what’s to come in 2026.

MORE Accounting ARC: Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure

The episode blends reflective scorekeeping with forward-looking speculation, centering on three forces that continue to reshape accounting: alternative licensure pathways, the pace of AI adoption, and the role of culture in firm competitiveness.

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2026 Outlook: Why Small Firms, PE Giants, and the Middle Are Headed in Different Directions

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A profession splitting in three.

By CPA Trendlines Research

The U.S. accounting profession is no longer moving along a single growth continuum. It is splitting into three distinct economic paths—each governed by a different logic, facing different challenges, and offering different prospects. In 2026, these paths are likely to diverge further.

MORE Outlook & Analysis

At one end, solo and micro-firm accountants are increasingly choosing independence and control over scale. At the other end, large firms backed by private equity are consolidating aggressively in areas where profits are already concentrated. Between them sits the traditional mid-size firm, caught between two models that are pulling the profession apart.

For many mid-size firms, 2026 will force a choice: Grow larger and enter the consolidation race? Or deliberately shrink, specialize, and adopt a more solo-like economic model?

For smaller practices, it means they will find a supportive environment, provided they specialize and price their services intelligently. Large firms will accelerate consolidation and extract scale-driven returns. And mid-size firms will face increasing pressure to choose a direction. READ MORE →

Whitman: New Firm Deals: Flexibility, Culture, and the Rise of “31 Flavors” | Holistic Guide to Wealth Management

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Firms that prioritize, listen, and align position themselves for better long-term outcomes.  

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By Rory Henry CFP®, BFA™
For CPA Trendlines

Phil Whitman, President and CEO of Whitman Advisory, works with hundreds of CPA firms and more than 230 strategic investors across private equity, family offices, wealth management aggregators, and publicly traded consolidators. He sees a profession undergoing unprecedented transformation, and Whitman has a front-row seat.

In this episode of Holistic Guide to Wealth Management, Whitman shares his observations with me from his unique vantage point.  

MORE Rory Henry and The Holistic Guide to Wealth Management

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Whitman points to 2021 as the inflection point for the profession’s transition. That’s when EisnerAmper became the first major CPA firm to accept private equity (PE) investment, followed shortly by Citrin and Cherry Bekaert. Those deals opened the gates for capital providers and ignited a wave of consolidation across firms of all sizes. The profession hasn’t looked back since. 

Transaction activity has since accelerated, creating unprecedented competition for deals and pushing accounting firm valuations into territory the profession has never seen before.

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