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Outlook: Tax and Accounting Workloads Are Only Getting Heavier

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Accounting Firms Face a Productivity Test as Demand Outruns Capacity.

Accountants Demand Index: Steady Growth in New Work

Forecast: After steady expansion, the index predicts a decline in December, followed by a sharp advance in January 2027

By CPA Trendlines Research

The tax and accounting profession’s biggest problem is no longer finding work. It is finding the time, people, and technology to do it.

The new CPA Trendlines Accountants Demand Index, which slipped in May, remains firmly above year-ago levels. The proprietary index of economic indicators fell to 121.2 in May, down 0.3 percent from April but still up 1.8 percent from a year earlier and comfortably above its 2019 baseline level of 100.

MORE Accountants Demand Index: How it works, how to use it

The next six months are forecast to follow a pattern firm owners will recognize. June softens. July surges with the sharpest single-month gain in the forecast window. Then August stalls, nearly flat, which is where the index makes its call.

History says late summer is the reset. This year, the data says the reset holds: the index climbs steadily through September, October and into November, reaching its fall peak before December pulls it back below zero.

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The Fastest-Growing Jobs in Accounting Are Not Accounting Jobs

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CPAs Not Wanted: Firms Build a New Workforce – without Accountants

CPA firms have added just 3,930 accountants and auditors in the last five years, far fewer than the expansions in sales, finance, technology, project management and data science.

By CPA Trendlines
Cornerstone Report

CPA firms are building a new workforce, and they’re doing it without CPAs.

Firms are hiring thousands of new staffers in jobs that look less like traditional accounting and more like sales, systems and management, according to new data parsed by CPA Trendlines.

MORE Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating Systems | Why CPAs Quit Public Accounting | Inside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost | MORE Cornerstone Reports | Outlook & Analysis | Staffing & Recruiting | Surveys & Research | Tax | Pay & Compensation |

The public accounting profession has added 3,930 accountant and auditor positions since 2021, which pales in comparison to the 12,250 new sales representatives, 11,140 new financial managers, or 8,130 new computer and information systems managers. Firms added 4,370 new software developers and 4,190 new project management specialists. They also added 2,210 new data scientists. Even the number of chief executives has grown faster.

The pattern shows firms are not simply replacing missing CPAs and CPA candidates. They are building a different kind of firm, with more people assigned to sell services, manage clients, run systems, build software and coordinate projects. CPAs need not apply. READ MORE →

CPAs Should Stay in Public Accounting and Here’s Why

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hands and calculator

One concern: age discrimination.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I’ve written about a CPA going to work for a small client who was creating a controller’s position.

Today I’ll talk about going to work for a client who already has a controller or working for a large company.

MORE by Ed Mendlowitz
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The company that already has a controller is a much safer bet for a departing CPA. The position is established, the work is integrated with the outside accounting firm that will maintain its role and there is a place in the management hierarchy. The role is clear and the CPA knows what to expect in terms of daily activity. If there are growth opportunities for the company, the controller could or would be part of them.
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What Does Money Mean to Your Client?

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woman and man smiling and talking in business setting

Use behavioral finance to guide decisions.

By Rory Henry
The Holistic Guide to Wealth Management

I decided to call my book “The Holistic Guide to Wealth Management” because leveraging a suite of financial services offerings that work in harmony with each other is a powerful business model that can transform your firm. The transformative power of this model, however, is based on the human side of the advice we provide clients and how we can improve their lives. It’s about shifting the conversation from integrating and delivering services to clients to gaining a deep understanding of a client’s values and what gives them a sense of well-being.

MORE Rory Henry and The Holistic Guide to Wealth Management
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What is behavioral finance?

The Corporate Finance Institute defines behavioral finance as “the study of the influence of psychology on the behavior of investors, as well as on financial analysts.” Dr. Daniel Crosby, chief behavioral officer at Orion, and author of best sellers “The Behavioral Investor” and “The Laws of Wealth: Psychology and the Secret to Investing Success,” takes it a step further.
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