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By August J. Aquila
Price It Right: How to Value Accounting Services
Great marketing tactics can take time, money and a great deal of sweat to plan and execute. CPAs who appreciate the power of marketing are frequently anxious to jump right into the implementation process without doing any planning. But do they really know what the marketplace wants from them? Sometimes gut feelings are right, but few firms can afford to act on intuition alone.
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Investing marketing dollars with confidence requires a thorough understanding of your practice, its people, the marketplace and your competitors. An audit-based marketing plan lets you do just that. This post provides both the theoretical and practical knowledge needed to (1) perform a marketing audit, (2) develop marketing objectives and strategies and (3) implement the plan through an integrated approach.
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