Are you spending your time effectively?
By August J. Aquila
Price It Right: How to Value Accounting Services
I once knew a firm that was spending a significant amount of money on marketing and was experiencing little or no growth. They could not understand what was going wrong. They tried all sorts of marketing activities. They presented webinars, sent out a client newsletter, did some advertising and public relations, and so on.
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The problem was that this firm did not know what to expect from their marketing activities. Sometimes they wanted clients immediately, and when that did not happen, they then tried another marketing activity, never staying with an activity long enough to see results. The moral of the story is that marketing takes time to produce results, and if you are not patient, it can eat up your hard-earned dollars and time.
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