talent shortage

Jen Cryder: From Membership Model to Market Maker | Big 4 Transparency

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State societies can evolve into engines of innovation, education, and workforce resilience.

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Big 4 Transparency
By Dominic Piscopo, CPA
For CPA Trendlines

At a time when the accounting profession is undergoing its most rapid transformation in decades, Jen Cryder, CEO of the Pennsylvania Institute of Certified Public Accountants (PICPA), is quietly redefining what a state CPA society can (and arguably should) become. 

MORE Dominic Piscopo | MORE Private Equity | MORE Pay & Compensation

In this episode of the Big 4 Transparency Podcast, Cryder joins host Dominic Piscopo to discuss how advocacy, revenue diversification, and technology investment are converging to reshape the future of the CPA profession. 

Cryder, who spent 15 years in public accounting before joining PICPA more than a decade ago, now finds herself at the center of national conversations around licensure reform, continuing professional education (CPE), and the evolving definition of what it means to be a CPA. While state societies have historically focused on a relatively narrow set of services, Cryder argues that the profession’s accelerating rate of change has expanded that mandate dramatically. “For most of our 130-year history, the definition of a CPA was fairly static,” she notes. “In just the last few years, that list of issues has become infinite.” 

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Retention Isn’t About Perks or Paychecks Anymore | MOVE Like This

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Adapt to changing workforce expectations without losing performance or accountability.

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Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, host Bonnie Buol Ruszczyk talks with Kristi Epp, tax partner, and Amber Schrock, advisory partner and Las Vegas market leader at Frazier & Deeter, about one of the profession’s most urgent challenges: retention. Their message is clear — firms that still believe compensation alone drives loyalty may already be falling behind.

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The conversation explores how accounting has changed dramatically over the last several years. Remote work, automation, talent shortages, mergers, acquisitions, and increasing regulatory complexity have reshaped both firm operations and employee expectations. Epp and Schrock explain that younger professionals are not rejecting hard work; they are rejecting environments that fail to provide meaning, transparency, mentorship, and sustainability.
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Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating Systems

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Prove It: PE-Backed Firms Must Now Deliver on Their Big Strategies

CPA Trendlines CPA-PE Deal Tracker™ — May 2026

Target Platform/Buyer Sponsor Funding Strategy
Jackson Thornton Ascend Alpine Investors PE-backed Wealth management, Gulf Coast expansion
Jefferson Wells U.S. Sikich Bain Capital involvement Institutionally backed Consulting and staffing capabilities
Copeland Buhl Frazier & Deeter General Atlantic PE-backed First Midwest footprint
Price Kong Aprio Charlesbank PE-backed Arizona and cannabis specialization
SWKJD Citrin Cooperman Blackstone PE-backed South Florida expansion
Gorfine Schiller & Gardyn Sorren DFW Capital PE-backed Mid-Atlantic expansion
Gordon Advisors Cohen & Co. Lovell Minnick PE-backed Michigan expansion
ArightCo Abbott Stringham & Lynch — Conventional M&A CAS and fractional CFO scaling
ASO Advisors Windsor Path Family-office backed Private capital Platform’s second deal
GBC Advisory Springline Advisory Trinity Hunt Partners PE-backed Oklahoma expansion
MCA Connect Grant Thornton Advisors New Mountain Capital PE-backed AI and digital transformation
Burke & Associates Platform Accounting Group / Shoreline Cynosure Group Private capital Massachusetts expansion
Of the month’s notable deals, 10 are funded by outside capital, led by Grant Thornton’s deal for a tech consultancy and Sikich’s for a staffing service.
Half “decidedly opposed” and the other half in favor, in talks or done. (CPA Trendlines Research)

By CPA Trendlines

Marking a new phase in the private equity takeover of the CPA business, the next test for accounting platforms will be proving that serial acquisitions can be converted into integrated firms, not just larger collections of offices, partners and legacy systems.

MORE CPA-PE DEAL TRACKER™: How Big Buyouts Are Turning the Profession into a Platform |  PE Wars: The CPA Platform Economy Is Concentrating Fast | Alan Whitman: Why the Next Big CPA Firms Won’t Look Like CPA Firms | The PE Takeover: Audit Problem? What Audit Problem? | 1,000 Deals Show Where PE Money in Accounting Really Goes. | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Deal Tracker(™): PE Platforms Accelerate the Grab for CPA Firms | With Apax Sale, CohnReznick Starts Building a National Platform | PE Deal Tracker™ for Feb. 2026: 57 deals in 60 days | PE Deal Tracker™ Update: Alan Whitman Plants a Flag in the Private Equity Landscape | Alan Whitman: Breaking the Mold with PE Backing
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Call it: The Implementation Imperative. It’s the place where grand schemes on paper meet the concrete realities of running a business. The first phase was acquisition. The second was consolidation. The next is all about making it work.

The May 2026 edition of the CPA Trendlines CPA-PE Deal Tracker™ illustrates the change. And a CPA Trendlines survey in April shows 44% of accountants are eager, open or already closed on a deal.

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Megan Robinson: Leadership Isn’t a Promotion; It’s a Skill Firms Need to Build | MOVE Like This

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“We’re expecting engagement without creating an environment people actually want to engage in.”

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Megan Robinson, founder and CEO of E Leader Experience, joins Bonnie Buol Ruszczyk to talk about one of the most common and costly mistakes firms make: assuming strong performers will naturally become strong leaders.

MORE MOVE Like This | MORE CPA Trendlines Streaming Network

At the center of the conversation is a clear distinction. Technical excellence and leadership effectiveness are not the same skill set. Yet in many firms, top producers are promoted into management roles without the training or support needed to succeed. The result is frustration on both sides: leaders who feel unprepared and teams that don’t feel supported. READ MORE →

Jen Cryder: Collapse of the CPA Firm Pyramid | Gear Up for Growth

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Relationships, Not Technology, Will Define Success.
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Gear Up for Growth
With Jean Caragher

“More than anything else, I think CPAs have this incredible opportunity right now to redefine our relevance in the future,” Jennifer Cryder, CEO of the Pennsylvania Institute of CPAs, says in the new episode of Gear Up for Growth with host Jean Caragher. “What CPA meant for the last hundred years was relatively static. All of that has changed.”

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth here | MORE CPA Trendlines Streaming Network here

Cryder says that the profession is at a pivotal moment. While artificial intelligence and new market entrants are transforming service delivery, Cryder stressed that the profession’s true competitive advantage lies in human connection.

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