Profitability and The Value of Strategic Thinking

“To succeed, we have to disturb the present.”

by Marc Rosenberg, CPA / Exclusive to CPA Trendlines 
Author of What Really Makes CPA Firms Profitable 

Roberto Goizueta, the late Chairman of Coca-Cola, and certainly one of the top two or three CEOs of the last 20 years, said it best: “Challenging the status quo when you have been successful is difficult. If you think you will be successful running your business in the next 10 years the way you did the last 10 years, you’re out of your mind. To succeed, we have to disturb the present.”

More accounting firm management strategies: The Five Essential Building Blocks for Creating a Strong Accounting Firm  | The Seven Signs of Great Leadership in a CPA Firm | The 10 Biggest Mistakes CPA Firms Make in Reading MAP Statistics | New Rosenberg MAP Survey Says CPA Firm Revenue Growth Re-Accelerating | Five Skills that Separate Winners from Losers in the Accounting Business | Don’t Ask a CPA What Profitability Means | The Essence of CPA Firm Profitability | Compensation Issues for the New Managing Partner | 20 Decisions for Your Firm’s New Partner Compensation Committee | Three Ways to Break Partner Gridlock in an Accounting Firm | What Partners Are Entitled To, and What They’re NOT Entitled To | How to Make Partner? | Why Accounting Firm Partners Are “Popping Prozac like M&M’s” |

Compared to most vocations, CPA partners make a pretty good living. Their success has been attributable primarily to a combination of the following: