OUTLOOK & ANALYSIS

Why You’re Missing Out on 98% of Your New Business Potential

Three ways to master the art of follow-up.

By Sandi Smith, CPA
Accountant’s Accelerator

It seems there are hundreds of questions swirling around how to follow up with prospects. The raw truth is that very few people follow up at all. On average, only 2 percent of people buy on the first contact with a vendor.

So if you’re not following up, you’re walking away from 98 percent of your sales.

Sandi Smith

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Here are my tips to maximize sales and take the pain out of following up: