Headache or dream come true?
By Sandi Smith, CPA
In the accounting profession, there are a ton of deadlines. Month-end, quarter-end, and year-end. Payroll taxes, sales taxes, and corporate taxes. And extension deadlines, filing deadlines, and payment deadlines, to name just a few.
More for soloists and small firms from Sandi Smith at CPA Trendlines: On the Road to a Stress-Free Life: Identify Your Character Strengths • The Missing Ingredient in Your Marketing That Will Make All the Difference • 3 Steps to Start Running on Millionaire Time • 5 Mistakes to Avoid When Seeking New Clients • The Top 12 Business Card Blunders Accountants Make • Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients • Five Things Accountants Take for Granted That Costs Them Revenue• What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors
All of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. How can you use deadlines to your advantage in marketing your services? And what if you are selling a service that is not in the accounting profession? Keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines.