How Marketing for CPA Firms Is Different

Dart on a target on a mobile phoneBONUS CHECKLISTS: 32 aspects of a marketing budget. 16 ways to establish name recognition and credibility. Plus leading CPA firm specialty services and industry niches.

By Marc Rosenberg
CPA Firm Retreats

What’s a commodity?

Evian Naïve spelled backward

Starbucks – premium coffee – “It’s beans and water!”

Lettuce – put it in a bag, cut it up, wash it, put in croutons, packet of dressing…

MORE ON RETREATS: Why Create a Marketing Plan? | Thinking of Merging? Discuss It At a Retreat | How to Take Action After a Retreat | 12 Simple Rules for a Retreat | Leave Your Retreat With a To Do List | Every Retreat Needs a Leader, But Who? | Retreats Are No Place for Clowns | Who Should Participate in a Retreat? | Retreat Logistics: How Long, What Kind? | What Should CPA Firms Discuss at Retreats? | Why Do CPA Firms Conduct Retreats?

If companies can take these commodities and turn them into premium products, why can’t CPAs?