Stop comparing apples to hockey sticks.
By Marc Rosenberg
CPA Firm Retreats
Benchmarking is important, but context is needed.
MORE ON RETREATS:Partner Accountability: How and for What? | How to Decide Who Decides What | Why Create a Marketing Plan? | How to Take Action After a Retreat | 12 Simple Rules for a Retreat | Retreat Logistics: How Long, What Kind?| Why Do CPA Firms Conduct Retreats?
Here are the 10 biggest mistakes CPA firms make in compiling and analyzing MAP statistics: