Client Centricity Leads to Profitability

Man's fist with "thumbs up" crashing through paper wall; smiley face and gold crown on thumbThis is a job for your line partners, not your marketing department.

By August J. Aquila
Price It Right

As one who has been on the inside of accounting firms as a partner and marketing director trying to implement such concepts as client centricity, I can honestly say that most marketing and management concepts are easier said than done.

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When it comes to clients, many partners think they know what their clients really want, but in reality they scarcely do. In short, most client-centric service strategies produce neither the “wow” factor nor the profits.