19 Takeaways from the History of CPA Firm Practice Development

Illustration of marketing strategy

Plus a brief stroll through the world since Bates.

By Marc Rosenberg
The Rosenberg Practice Management Library

Sir Winston Churchill (and others) said: “Those who fail to learn from history are doomed to repeat it.” That’s why we discuss the history of practice development at CPA firms.

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Read this history and see if your firm has learned from the many milestones in the evolution of accounting firm practice development.