15 Powerful Niche Marketing Practices

How specializing makes marketing easier.

By Marc Rosenberg
The Rosenberg Practice Management Library

Our profession loves to use certain terms interchangeably without fully realizing the important distinctions among them.

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Let’s clarify the terms specialization, niche, and niche marketing.

Posted on December 28, 2019

Marc Rosenberg

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

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His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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