Influence, Don’t Manipulate

Two businesswomen meeting in an officePut yourself in the client’s shoes.

By Steven E. Sacks

We are often faced with trying to influence others through our beliefs and personal experiences. The wrong approach is to browbeat others until they “surrender.”

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Influence is really a straightforward approach to convincing people that your positions are well thought out, persuasive, justified and completely devoid of underhandedness, manipulation or trickery.