Real Influence Vs. Immediate Gratification

Young man facing image of himselfPeople are like mirrors.

By Steven E. Sacks

How often are we disappointed when people don’t buy into our ideas or suggestions? Whether it is to develop a new product, enter a new market, hire a particular individual or implement an initiative that could help a firm’s culture, can we still rely on the tried-and-true approaches of behavior modification, carrot-and-stick approach or even bribery?

MORE: Is Trust Elusive? | Influence, Don’t Manipulate | Getting and Keeping the Best: The Struggle Continues | The 5 Keys to Success in Accounting Careers | The Power of ‘Real Influence’ | Is Your Firm’s Culture a Magnet? | Confronting Leadership: Not Such a Bad Thing
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Today, there are many avenues by which to be manipulated. It is no surprise when people grow another layer of cynicism.