How COVID is creating a new channel to reach out and serve clients and prospects.
By CPA Trendlines Research
Newsletters aren’t all they’re cracked up to be. Sure, they’re a nice way to touch base with clients, but what do they really accomplish?
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Maybe it’s time to rethink the newsletter. The COVID-19 crisis may be catalyzing a new way to
- show clients you care
- establish your expertise
- give clients individualized information they really want
- create the gestalt of a networked client community with your CPA firm at the center
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