Value Pricing in Uncharted Waters

Businessman sitting on scales with stack of coins in other trayAnd when hourly billing and fixed fees make more sense.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Equitable is not the same as equivalent.

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I use the word “equitable” because I have charged three completely different fees for the same result. “Equitable” refers to the value delivered and charged to the client. But it’s not “equivalent.” And the difference can determine your pricing strategies.

With many accountants now working in uncharted waters helping clients get through the COVID-19 crisis, the pricing question is especially important.