By Marc Rosenberg
The Rosenberg Practice Management Library
A few years ago, I was listening to the radio. The reporter was sharing the story of two young guys in Manhattan who decided to open a pizza restaurant.
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Now, as you know, pizza restaurants are ubiquitous in Manhattan. These guys thought they would be a bit different from other pizza purveyors and promote their business entirely on social media. Much to their delight, their posts got a phenomenal number of likes and comments. But to their disappointment, few people actually came to their restaurant to buy pizza. Yes, you guessed it, they went out of business within a year.