Breaking It Down: Marketing Job Descriptions

Word "MARKETING" highlighted above other wordsMake sure what you’re looking for is what you want.

By Marc Rosenberg
The Rosenberg Practice Management Library

Here are detailed job descriptions for two key positions in CPA firms: marketing director and director of business development.

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For a CPA firm marketing director, the objective is to lead the strategic development, planning and execution of the firm’s marketing goals and action steps, all designed to continuously increase the firm’s revenue.