Make sure what you’re looking for is what you want.
By Marc Rosenberg
The Rosenberg Practice Management Library
Here are detailed job descriptions for two key positions in CPA firms: marketing director and director of business development.
MORE: How Incentives for Business Development Should Work | Is It Time to Hire a Marketing Consultant? |How to Manage the Practice Development Function | Networking for Fun and Profit | 14 Marketing Activities Needed Now More than Ever | Now Is the Time to Activate Your Referral Network | The 4 Marketing Disciplines
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For a CPA firm marketing director, the objective is to lead the strategic development, planning and execution of the firm’s marketing goals and action steps, all designed to continuously increase the firm’s revenue.
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