Now Is the Time to Activate Your Referral Network

People standing, holding food and talkingPLUS: 19 sources, how to stage a referral event, and what networking isn’t.

By Marc Rosenberg
The Rosenberg Practice Management Library

The biggest source of new business is a firm’s existing client base, both in the form of expanded services and referrals to others. It’s estimated that 60 percent of a firm’s revenue growth comes from this area.

MORE: Does Your Firm Recognize All Its Skills? | Protect and Grow Existing Clients | The 4 Marketing Disciplines | 15 Powerful Niche Marketing Practices | 19 Takeaways from the History of CPA Firm Practice Development | Why You Have to Kill the Old Paradigms | Are You Ready for the Great Disruption?

CPA Trendlines is providing free access to our latest crisis updates. Start here for a guide to all our coverage.

GoProCPA.comMore for PRO Members: Coronavirus Resources for Remote-Working (#WFH)

This is no time to lose touch with your referral sources. And, even though in-person meetings may be difficult, everyone, it seems, is becoming more comfortable with online events like video conference calls and webinars.