PLUS: 19 sources, how to stage a referral event, and what networking isn’t.
By Marc Rosenberg
The Rosenberg Practice Management Library
The biggest source of new business is a firm’s existing client base, both in the form of expanded services and referrals to others. It’s estimated that 60 percent of a firm’s revenue growth comes from this area.
MORE: Does Your Firm Recognize All Its Skills? | Protect and Grow Existing Clients | The 4 Marketing Disciplines | 15 Powerful Niche Marketing Practices | 19 Takeaways from the History of CPA Firm Practice Development | Why You Have to Kill the Old Paradigms | Are You Ready for the Great Disruption?
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This is no time to lose touch with your referral sources. And, even though in-person meetings may be difficult, everyone, it seems, is becoming more comfortable with online events like video conference calls and webinars.
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