Does Your Firm Recognize All Its Skills?

Silhouettes of three business partners talking against a window in an officeMaybe you have more to offer.

By Marc Rosenberg
The Rosenberg Practice Management Library

True story: I was leading a meeting of a seven-partner, third-generation CPA firm. Their revenues were stagnant and their profits disappointing. One hundred percent of their revenues were audit, accounting and tax. Thirty percent of their business clients were in oil and gas.

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We started discussing ways to increase revenue. The dialogue went something like this:

ROSENBERG: I notice that your firm is 100 percent compliance, no consulting. Aren’t there some consulting opportunities there?