Don’t let the 80% derail the 20%.
By Marc Rosenberg
The Rosenberg Practice Management Library
These best marketing practices are listed in a general order of effectiveness. However, every firm is unique. What works best for one firm may not work as well for others.
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- Have a vision for growth because it dictates the scope of your marketing activities. A marketing plan calling for 10 percent growth will need to be much more intense and aggressive than a plan for a firm content with 3 percent growth.