Is Your Firm’s Culture a Magnet or a Repellent?

Magnet drawing in three peopleThe partners want the money; the younger professionals want the meaning.

By Steven E. Sacks
The NEW Fundamentals

In the famous words of management guru Peter Drucker, “Culture eats strategy for breakfast.” Accounting firms are starting to get this message because now they are instituting initiatives that would have been laughed at years ago: a) every day is jeans day, b) shorts when there is no client meeting, c) work from home and d) reduced Saturday hours during busy season. And on it goes …

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Attracting and retaining quality staff has become one of the top concerns for CPA firms that want to grow and remain competitive. Salary is no longer the number one concern for today’s younger professionals. Opportunity, responsibility, accountability and a well-defined career path are the motivators. Firms are pulling out all the stops to attract professionals who will be viewed as tomorrow’s leaders.