Becky Livingston, Author at CPA Trendlines

Quick Tip: Boosting Site Speed

How to score your site … and make improvements.

By Becky Livingston
The Accountant’s Social Media Handbook

High bounce rates in your analytics report are a good indicator something might be up with your site speed, especially on mobile devices.

MORE: 9 SEO Musts and 20 Pitfalls | Quick Tip: Link Building | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank?
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The bounce rate is the percentage of single-page sessions that occur when visitors come to your site. In other words, a person visits a page and then exits the site, without visiting other pages.
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MARKETING & SALES

9 SEO Musts and 20 Pitfalls

Checklists for the DIYer.

By Becky Livingston
The Accountant’s Social Media Handbook

If you own a small firm and tackle your website and marketing yourself, this checklist is for you.

MORE: Quick Tip: Link Building | Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? |What Is SEO and Why Is It Important?
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Here is a nine-point SEO checklist you can use to help your website, product and brand gain online traction.
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MARKETING & SALES

Quick Tip: Link Building

5 tools to check your ranking.

By Becky Livingston
The Accountant’s Social Media Handbook

According to DemandWave, “More than half (52%) of B2B marketers consider external and internal link building a very difficult SEO task to execute.”

MORE: Why You Need an SSL Certificate NOW | Quick Tip: Local SEO
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Robbie Richards, the CEO and co-founder of SharpRocket, said, “Link building is one of the most challenging aspects of SEO. But it also has a HUGE impact on where your site ranks in the SERPs.”
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Becky Livingston

MORE AT STORE.CPATRENDLINES.COM

Becky Livingston, the founder, and CEO of Penheel Marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.

She is the author of
The Accountant's Social Media Handbook

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and
SEO for CPAs: The Accountant's HandbookBuy Now | Learn More

See Becky Livingston's latest articles at CPA Trendlines

She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to this business. Her forte is big-picture thinking and strategic management of complex initiatives.

But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life.

Her corporate career expands to non-profits, large companies, and CPA firms. She has supported businesses in chemical engineering, dot-coms, and, at KPMG, Big Four CPA firms. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture.

Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success. She also serves as an adjunct professor, author, and speaker.

With a graduate degree from Pace University in Information Systems, Livingston also holds undergraduate degrees from two other colleges, plus a Certificate in Corporate Training from NYU.

She is also an active member of the Association for Accounting Marketing (AAM) and the Bergen County (N.J.) Professional Women’s Network. Penheel Marketing builds muscle – marketing muscle – for CPAs and small business owners. In addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.

Livingston can be reached directly at Becky [@] Penheel.com. Follow her on Twitter with @Penheel

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