Geof Brown: The Three Things You Can’t Ignore | Gear Up for Growth

Illinois CPA Society CEO lays out the three big challenges.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

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“What got you to this point is not going to be what gets your firm to its next major milestone,” says Geoffrey Brown, president and CEO of the Illinois CPA Society.

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“Be flexible. Be nimble,” he tells Jean Caragher in this episode of Gear Up for Growth. “Surround yourself with the right people and take advantage of opportunities that help you lead into the future.”  READ MORE →

Matt Tait: Why Franchising Is the Next Big Thing for CAS | Big 4 Transparency

Why private equity may accelerate – not kill – entrepreneurship in accounting.

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Big 4 Transparency
With Dominic Piscopo, CPA

Decimal CEO Matt Tait joins Dominic Piscopo to explain why his CAS firm is franchising its playbook, how it drives 50%-plus margins with queue-based delivery and daily book maintenance, and why private equity may accelerate – not kill – entrepreneurship in accounting.

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Tait says the biggest accounting story right now isn’t just AI, it’s the industry’s next operating model.

On the Big 4 Transparency, Tait says Decimal started as a “different” CAS and bookkeeping firm while simultaneously building an internal operating system for running a modern accounting shop. In under six years, Decimal has served 1,000+ businesses and grown to 100+ employees – and now it’s taking its playbook to market through franchising. READ MORE →

Build Growth into Your CAS Blueprint

Business hand holding hot chart in crystal ball

Responding to demand is not enough. You need a plan.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

For many firms, client accounting services begins with a single strategic question and grows into a powerful service line. Today, CAS is not just a value-add but a crucial driver of relevance, client loyalty and sustainable revenue. This growth indicates a promising future for firms willing to invest in CAS expansion.

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The 2024 AICPA/CPA.com CAS Benchmark Survey shows that CAS is no longer in its early stages. It is now progressing rapidly, with a median growth rate of 17 percent, and more than half of the firms expect to increase CAS revenue by 25 percent or more in the following year. Despite this growth, only 21 percent of firms have a formal CAS strategy in place. Without clear direction, growth efforts are scattered, leading to inconsistent client targeting, disjointed marketing and uncoordinated service delivery. As a result, capacity hits a ceiling, ideal client profiles become unclear and the value firms provide goes unrecognized outside their existing client base.
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