Help Your Tax Clients, Help Yourself

Beware the opportunity graveyard.

By Ed Mendlowitz
Tax Season Opportunity Guide

Many opportunities only come along once. The way to be successful is to not let them pass by without acting on them or taking advantage of them.

MORE ON TAX SEASON: What’s Your Value to Your Tax Clients? | Are You Excited About Tax Season?
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Spotting opportunities is quite easy if you are looking for them – and extremely difficult if you don’t have a clue of client needs or wants.
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Free Consultation? Not Always

three people talking around a table

Don’t give it away too easily.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

QUESTION: I was wondering what your thought is regarding initial consultation fees. Currently, I do not charge a fee for an initial consultation, and it seems that most CPAs do not charge either (at least not the sole practitioners that I know).

MORE: Measure Knowledge Gaps (Then Close Them) | 47 Types of Business Valuation to Provide | Thirteen Things to Consider Before You Sell Your Practice | Uncooperative Partner Might Not be the Problem | Merge in Lower-Priced Work without Losing Out
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Would the fee deter new clients or actually weed out the ones who are most likely not going to become clients anyway? If a fee is charged, then how much, and how long should the consultation last? Should the fee be applied to any work that I am eventually engaged for?
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Eleven Ways to Serve Clients Even Better

Businessman standing outside the office on the phone with coffee

Improve your relationships and your revenue.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

As you build your relationships with your clients, it’s always a good thing to see how you can serve them even better.

Here are 11 ways you can add value to your existing services that will enable you to stand out from the competition, serve the client better and put more green in your bank account.

MORE: Give to Receive, and Eight More Ways to Boost Sales | Five Ways to Target the Low-Hanging Fruit | Are Your Revenue Projections Realistic? | Six Strategies to Make More without Working More | The Art of Prompt Engineering for Accountants | Calculate Your Business Relationship Ratios
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As you go through the list, check them off to see which ones you are doing, and which ones sound good to add to your business.
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47 Types of Business Valuation to Provide

serious woman working at two screens

There are great money-making opportunities, but don’t overlook the difficulties in getting started.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

QUESTION: I am exploring the business valuation credential as a way to expand our practice. I’m still (relatively) young to the profession and would (I think) love to expand into this niche area.

A few things:

MORE: Referral Fee? Forget It | Should You Offer Financial Services? | Ready to Retire? Selling Your Practice Is No Strategy | 20 Things You Need for a Business Valuation
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1) We don’t do any BV now so my ability to acquire the ABV credential would be difficult w/o the experience aspect.
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Should You Offer Financial Services?

Couple meeting with investment advisor.

10 points to consider before adding them to your practice.

By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice

QUESTION: I am thinking of adding financial services to my practice. What are your thoughts?

RESPONSE: For starters, “financial services” means selling investment products or managing money.  This is different from adding financial planning, which I see as an extension of and a next step to sound tax planning for clients.

MORE: Thirteen Things to Consider Before You Sell Your Practice | How Much Is Your Tax Practice Worth? | Ready to Retire? Selling Your Practice Is No Strategy | Uncooperative Partner Might Not be the Problem | Merge in Lower-Priced Work without Losing Out | 20 Things You Need for a Business Valuation
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Getting into the financial services business requires tremendous effort, training and a long startup period until a critical mass can be attained where there will be a reasonable cash flow and profit. This business involves the ability to sell and then deliver.
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SURVEY: Are You Offering the Right Services?

Accountants share where to find the opportunities.

By CPA Trendlines Research

Service lines are the life-sustaining arteries of every CPA practice. Nobody can offer all possible services. You have to pick and choose. The trick is to go where the opportunities are.

The CPA Trendlines Outlook 2024 survey on Emerging Issues, Opportunities and Trends is asking which service lines will give you the most opportunities next year.

MORE: SURVEY: Which Niche’s the Best Niche? | Women-Owned Businesses Upbeat but Need Help | 42% of Accountants Turn Away Work Over Staff Shortages | Accountants to the Rescue as Startups Struggle | Talent Gap Widening: Be Very Scared | Accountants Hopeful, Concerned and Confused about AI | Looking for Recent Grads? Good Luck | CPA Biz Is Booming, But for How Long? | Accountants Economic Outlook Brightens
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We’re seeing predictable preferences for the traditional tax work, bookkeeping and business advisory, with substantial numbers for client accounting services.

We’re also seeing surprises.
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SURVEY: Which Niche’s the Best Niche?

bar chart

Find your fit.

By CPA Trendlines Research

Which niches offer the best opportunities for new business next year?

MORE: Women-Owned Businesses Upbeat but Need Help | SURVEY: 42% of Accountants Turn Away Work Over Staff Shortages | Ethics on Sustainability Puzzle Some Accountants | Accountants to the Rescue as Startups Struggle | Talent Gap Widening: Be Very Scared | Accountants Hopeful, Concerned and Confused about AI | Looking for Recent Grads? Good Luck | CPA Biz Is Booming, But for How Long?
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According to early results from the CPA Trendlines Outlook 2024 Emerging Issues, Opportunities and Trends survey, America’s accountants see more business in the niches they know best – the sectors where they already have experience and proven competency.
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Women-Owned Businesses Upbeat but Need Help

line chart

Access to capital is a concern … and an opportunity for accountants.

By CPA Trendlines Research

Despite a few challenges, small businesses are somewhat optimistic about their immediate future. According to the Bank of America’s “2023 Women & Minority Business Owner Spotlight,” 67 percent expect their revenue to increase over the next 12 months, and 46 percent plan to expand their business.

MORE: SURVEY: 42% of Accountants Turn Away Work Over Staff Shortages | Ethics on Sustainability Puzzle Some Accountants | Accountants Hopeful, Concerned and Confused about AI | Survey Respondents See Exciting Year Coming Up | The 7 Categories of Cybersecurity Solutions Firms Need | How Auditors Can Beat AI | Why the U.S. Must Act Now to Protect Our Online Privacy
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This guarded optimism is in the face of several perceived problems. Only 34 percent think the national economy will improve in that timeframe, a number unchanged since last fall. A few more – 41 percent – see their local economy improving, though that number has dipped 2 percentage points since last fall.
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