Who Gets the Credit? Why Attribution Deserves a Closer Look

The Matilda Effect offers a lens for understanding how recognition shapes advancement in accounting firms.

Where does your firm stack up?

By Bonnie Buol Ruszczyk
Accounting MOVE Project

The accounting profession has spent years grappling with a persistent and uncomfortable reality: women enter the field in strong numbers, perform at a high level, and yet remain underrepresented in leadership.

That gap has been measured repeatedly through industry research, like the Accounting MOVE Project. The harder question is why it keeps showing up. The answer may lie in something more fundamental than policy or pipeline: how work is recognized, attributed, and ultimately rewarded,

MORE Accounting MOVE Project: 2026 Research – Caregiving and the Sandwich Generation | Register for MOVE 2026 | Get a Firm Benchmarking Report

That’s where the Matilda Effect comes in.

The Matilda Effect is about attribution, not participation.
First defined by historian Margaret Rossiter in Social Studies of Science, the Matilda Effect describes the systematic tendency for women’s contributions to be overlooked — or credited to men.

When contributions are not accurately recognized, firms are not just creating internal inequities; they are undermining leadership development, pushing experienced professionals out the door, and losing people who can easily take their talent elsewhere.

It is not simply about exclusion from opportunity. It is about who gets recognized as the source of ideas, innovation, and results. Participation without recognition does not build careers, particularly in a profession where visibility drives opportunity.

History shows the pattern clearly.
Long before anyone had a name for it, the Matilda Effect was quietly reshaping the scientific record.

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Six Steps to Freedom: A Road Map for High-Value Tax Advisory

An action plan including what to do in 60 minutes to start.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

By now, you’ve read about the mistakes I made, the strategies I discovered, the value of leading with advisory, the power of technology, and even the ultimate exit strategy. You’ve learned how to build, scale and eventually sell a high-value tax advisory firm that works for you, instead of the other way around.

But knowledge alone isn’t enough. The real magic happens when you take what you’ve learned and turn it into action.

MORE by Jackie Meyer
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This article is designed to be a clear, actionable road map that helps you take each concept and turn it into results. We’ll break down the steps you need to take – one by one – so that you can create your own transformation. Whether you’re just starting out or you’ve been running your practice for years, this action plan will help you move toward the freedom formula: more value, less stress and a firm that can thrive without you.
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Why You Need a Specialization

man holding pen touching the word "specialization" floating in air with symbols

The five types you have to choose from.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I was not a specialist. In some respects, I am the last of the “expert generalists” and generalists are fast becoming extinct.

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In this age of specialization and niche expertise, being a generalist is a negative to most people, indicating a lack of competency in their area. I tend to think of the old general practitioner physicians versus the modern-day specialists. No one looks at the whole patient.
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How to Choose a Specialty

Woman's hand pressing words "ASK AN EXPERT"

Considerations that might not have occurred to you.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Once you decide upon a specialization, you need to go about making yourself an expert. Read, join professional associations, take focused CPE, and try to write articles or give speeches. Accountants who are industry experts become industry thought leaders.

MORE by Ed Mendlowitz
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Some specialties require obtaining designations or certificates of completion that require study and time – an investment you and the firm would have to make. There is no easy path to growing and establishing expertise, but it is a joyful ride.
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Kane Polakoff: What You’re Still Getting Wrong About CAS | Gear Up for Growth

Too many potential clients, not enough staff or capacity.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil

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The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“CAS is kicking CASS right now,” says Kane Polakoff, principal and CAS practice leader at CohnReznick, in the new episode of Gear Up for Growth, hosted by Jean Caragher, president of Capstone Marketing.

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines streaming videos and podcasts here

“It’s on fire, especially over the last five or six years. The demand is incredible, but the key is having a strong delivery mechanism and the right capacity to provide real value to clients.”  READ MORE →