Who Gets the Credit? Why Attribution Deserves a Closer Look

The Matilda Effect offers a lens for understanding how recognition shapes advancement in accounting firms.

Where does your firm stack up?

By Bonnie Buol Ruszczyk
Accounting MOVE Project

The accounting profession has spent years grappling with a persistent and uncomfortable reality: women enter the field in strong numbers, perform at a high level, and yet remain underrepresented in leadership.

That gap has been measured repeatedly through industry research, like the Accounting MOVE Project. The harder question is why it keeps showing up. The answer may lie in something more fundamental than policy or pipeline: how work is recognized, attributed, and ultimately rewarded,

MORE Accounting MOVE Project: 2026 Research – Caregiving and the Sandwich Generation | Register for MOVE 2026 | Get a Firm Benchmarking Report

That’s where the Matilda Effect comes in.

The Matilda Effect is about attribution, not participation.
First defined by historian Margaret Rossiter in Social Studies of Science, the Matilda Effect describes the systematic tendency for women’s contributions to be overlooked — or credited to men.

When contributions are not accurately recognized, firms are not just creating internal inequities; they are undermining leadership development, pushing experienced professionals out the door, and losing people who can easily take their talent elsewhere.

It is not simply about exclusion from opportunity. It is about who gets recognized as the source of ideas, innovation, and results. Participation without recognition does not build careers, particularly in a profession where visibility drives opportunity.

History shows the pattern clearly.
Long before anyone had a name for it, the Matilda Effect was quietly reshaping the scientific record.

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New Data Defines What Makes an Accounting Firm Leader

The Leadership Gap in CPA Firms Is Measurable—and Fixable.

By Giles Pearson, FCA
Accountests

Pearson

Giles Pearson, FCA, is the Co-Founder of Accountests, whose aim is to help avoid bad hires in accounting firms by using pre-employment skills and personality tests specifically designed for accountants. Prior to starting Accountests, he was a tax and private client partner of PwC in New Zealand for 18 years.

When it comes to identifying and developing the next leaders at your firm, I’m sure you have put a lot of time and energy into your selections. But do you really know which traits are most important for leadership success? How can you confirm to others that your selection process is fair and unbiased? Are the candidates you’re leaning toward ready for a leadership role? Do they really want it?

MORE in Talent Development

A personality profile is a good way to get an objective view of a prospect’s work style, and to help them focus on areas for improvement if they want to lead successfully.

Let me share some findings from the BDO Alliance USA Emerging Leaders program, of which we’re a part. READ MORE →

The Hidden Factory in Accounting: Why Rework Is Quietly Eating Your Capacity

The question firm leaders often ask is simple: Where did the capacity go?


By William Englehaupt

Accounting firms rarely struggle because they lack plans, tools, or capable professionals. Most engagements begin with detailed project plans and clear milestones. Yet despite all of that structure, work still arrives late, review pressure spikes at the end, and teams feel chronically overextended.

MORE Productivity | MORE Audit and Assurance

The answer usually isn’t visible on the plan. It sits in what many firms experience but rarely name—the hidden factory.

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Why MAP Programs Are Worth Your Time

woman speaking to handheld microphone in room full of people

There’s more than CPE to consider.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I attend Management of Accounting Practice (MAP) CPE programs. In many instances these do not qualify toward the mandatory CPE requirements. Who cares?

MORE by Ed Mendlowitz
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I go because I want to make more money, work more effectively, service clients better, excite and retain staff, and have more fun doing what I love to do and have to do anyway.
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Doubling Up Leads to New Opportunities

two businessmen looking at documents

Tales of a first trainee.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I was fortunate early on in my career that I had a boss who gave me responsibility to supervise. On some level I was not really instructed how to supervise, but was told I could use the new person to help me get my work done.

MORE by Ed Mendlowitz
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This was precipitated by an email I received from the first person ever I supervised. I had not spoken to him since working with him in 1968. He emailed me because he read one of my columns and just wanted to say hello. I remembered him and then I recalled how I got started training him – he was the first person I trained.
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