But 91% would cut back if faced with a recession.
Small business employers have a relatively positive outlook on the economy and their ability to hire more people this year.
Nevertheless, 91% say the economy will influence their hiring plans, according to new survey findings from QuickBooks Payroll. READ MORE →
It could be mixed media, or it could be something else altogether.
By Becky Livingston
The Accountant’s Social Media Handbook
If you’ve recently implemented a secure socket layer (SSL) on your domain but see that the padlock is still open, you might have a case of mixed media on the site, or something else might be going on.
MORE ON SOCIAL MEDIA: Social Media Marketing for CPAs [VIDEO] | How to Engage with Social Media Influencers | Marketing for Mobile | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing?
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The goal is to have a green, closed padlock next to your website URL when viewed in the search bar.
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Some of these can be automated.
By Becky Livingston
The Accountant’s Social Media Handbook
Social media should be a major part of your business marketing plan.
RELATED: Four Rules for Setting Boundaries in a Social and Mobile World | Maximizing Social Media: The Importance of People | The Cloud at Work | A Legacy of Leadership Must Extend to Diversity | The Persona: A Closer Look | 3 Challenges in Shifting to Product Management | Tips from a Veteran Product Manager
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Here are 20 ideas to help you build your small business.
You can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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Your customers expect service everywhere they find you. Rule 1: set expectations.
By Jody Padar
From Success to Significance: The Radical CPA Guide
Here are some of my tips on setting boundaries in the social world.
MORE ON RADICALISM: Maximizing Social Media: The Importance of People | Thoughts on AI from Sage’s Kriti Sharma | The Cloud at Work | A Legacy of Leadership Must Extend to Diversity | The Persona: A Closer Look | Productized 1099s the New Vision Way
1 – Be upfront with your customers. If I respond immediately – awesome, however on social I may not respond immediately.
“Social selling is lead generation rooted in social media.”
By Jody Padar
From Success to Significance: The Radical CPA Guide
Social media is the underdog of business development. Although I build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. I have multiple clients now whom I have never met IRL (in real life).
MORE ON RADICALISM: Thoughts on AI from Sage’s Kriti Sharma | Blockchain: The Basics | Technology + Transparency = Transformation | 5 Ways to Create a More Diverse and Inclusive Workplace | Product Management Meets Strategy | Transitioning to Radical: How Carl Famiglietti Did It
It’s all about relationships; it always has been.
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Want to drop in search results? Ignore this step.
By Becky Livingston
The Accountant’s Social Media Handbook
In 2017, Google implemented a mandatory requirement for all websites that appear in its Chrome search engine to have an SSL certificate. That requirement went into full effect in July 2018.
MORE: Quick Tip: Local SEO | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
The protocol uses an SSL (Secure Sockets Layer) certificate, which encrypts information sent between your website and its server. Even if you have a ShareFile, DropBox, portal, etc., on your site, SSL is an additional layer of protection for any forms that may be completed (e.g., contact us, lead generation forms, download forms, etc.), emails that may be sent, and more.
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Did we mention FREE?
By Becky Livingston
The Accountant’s Social Media Handbook
Local SEO is a free way to tell people in your geographic area that you have a physical location.
MORE: How to Improve Your Mobile SEO | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
It’s free from Google and Bing, which makes it even better.
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4 specific benefits.
By Becky Livingston
The Accountant’s Social Media Handbook
If you’re creating content and sharing it anywhere online, consider using a URL tracking code to help you identify where links to your website are coming from, i.e., Source/Medium and/or All Campaigns in Google Analytics.
MORE: Crafting Effective Landing Pages | How to Research Keywords | What Goes Into a Buyer Persona? | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
First, let’s use a URL builder.
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